A shared system of tokens and components was reverse-engineered from Galaxy’s flagship trading app, extending a Pentagram-designed brand into clear structure for active product decisions.

High-level creative direction was shaped into clear design foundations and content strategy for a high-end Abbott Kinney med spa. The resulting lightweight system balanced expression with consistency and supported fast rollout.

Early system foundations took shape alongside active product development, using active feature work to form a shared system as the product evolved.

Toyota’s digital platform moved from fragmented references to a shared system, aligning brand and product foundations and helping teams work together with greater clarity and consistency.

A system framework enabled teams to normalize components themselves, with education and shared ownership supporting scale without central bottlenecks.